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Since Ancient Times, Advertising is present in rural India in 4000BC, China in 1041 & Germany in 1450. It then evolves into Mass Print, Billboards, Media & Online Advertising. With its calculated Target Audience & Future Branding Vision, Advertising has become a major key in most Businesses Succes!... Today... Is the impact of Advertising Media, its Audience Target & Future Branding Vision, a true, sustainable & measurable element of Marketing Strategy for Business Growth & Development?
Marketing Strategy for Business Growth & Development
or Gold Scope “I.T.F” Business Concept
"IMPACT.TARGET.FUTURE"
Theory: Advertising is ancient & present in rural India, since 4000BC, where Rock Art & Wall Paintings images are used for commercial advertising. Discovered in Archeological Sites around the Globe & reminiscent today of On-Line Advertising, Rock Art Advertising is followed by the Chinese Printing Technology invention in 1041 & the German Gutenberg printing press in 1450. It then evolves into mass print, billboards, media, radio & television advertising to name a few. Celebrity Advertising, Live shows, Kiosks & Signs are only a few of the methods of a proactive Business Marketing Strategy to deliver an advertising message to attract customers! Online Advertising uses the Internet & World Wide Web to publish ads through images & print on Search Engines, Social Network & Social Media. Since ancient time to-date, is the impact of advertising Media, its target & future vision, a sustainable & measurable element of Marketing Strategy for Business Growth & Development?
Analysis: Marketing is the information communication about a product or service with the intention of sharpening public awareness in choosing to buy a specific product or service. Marketing Ads have become more transparent in the Social Media Arena. Often they offer infomercials, info graphics & analysis data to enlighten a hesitant & suspicious public! Social Media Impact is crucial since it involves continuous Interaction with the public & becomes necessary in a Social Scenario as opposed to a Media Scenario, where Information Communication is provided to the listener through Multimedia. Thanks to the multitude of marketing ads, outlines & real information, the public is fine-tuning to a productive educated decision making process. The Advertising Modus Operandi varies from Passive, Proactive to Interactive in order to reach an ever changing Society who tries to adapt to Technological Changes...
Discourse: Market Place Definition, Target Audience & Market Intelligence, introduce a major importance factor. Noteworthy of mention are expos, shows & commercial fairs in the Market Place Reality Scenario. These are used by major sectors of retail industry as a showcase platform to exhibit their latest designs & to compete with each other in a cut-throat industry in front of a meaningful interactive Target Audience, carefully selected by event organizers through Various Media & Marketing Venues…The Market Place is in general selective, appropriate & compatible to the event. In some cases limited to appropriate Trades people. Market Intelligence becomes attainable in a Social Media Scenario since in extrapolation to the Market Place Definition, Feedback, Comments & Criticism are essential tools in Data Analysis & Market Intelligence in the Social Network arena!
Outcome: Advertising through the ages has attained a level of proficiency & genuine display of Artistic Prowess & Transparency never seen before! As an outcome of Social Media Impact, Branding Concept, Implementation & Management seem to be next in line to Marketing Growth & Development. Brand Recognition instantly plays a crucial role in the future of Marketing!
In Conclusion: The Technology path is a science filled with trial & error called Scientific Progress. Thus, Branding Alignment to Social Media is a Key Factor in Marketing Strategy for Growth & Development & reveals its Importance in the Future Vision of Marketing Technology...as a true, tangible & sustainable measurement with Gold Scope “I.T.F” Business Concept!
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