PUBLIC RELATIONS ARTICLE BY LILIA
Theory: Public Relation is a precious skill and
an open door onto your business for your image
reputation… It is a genuine path
to your success with comprehensive action
plans for your campaign communication
on a targeted public arena. Where, then
lies the key to your Public Relation Success?
Analysis: Public Relation is used to establish public acceptance for who you are
rather than for whom you project. As a starting point, positioning is essential to produce a proper action plan suitable for your open door policy on the social market arena. Mapping your truthfulness and objectives becomes a prerequisite for timing its
release! Consequently, your communication
campaign is introduced to enlighten rather
than to deceive. Interactive press
releases, debates and interviews can be impressive. Social media plays an important role in projecting who you are effectively.
Web content is important for your
publicity and your authenticity. Creating & testing the implementation of
your Public Relation plan on a
targeted public do not always suffice as a larger
audience becomes more than often a necessity to deliver results. Thus an
uninterested audience can transmute onto a supportive
one thanks to your persistence in
your transparent objectives display.
Discourse: In ancient history, 2200BCE preview of the first ancient
civilization communication release on
the art of listening by the advisor
to the Pharoah of Egypt is “the papyrus maxims
of Ptahhotep” located today at the BNF in Paris. In 1800BCE information bulletins and stone tablets were found in ancient Mesopotamia “today’s Irak”... 5th
century BCE Greece saw the start of public
speaking debates taught by the sophists namely Protagoras and the 3rd
century BCE the establishment of
persuasive and effective communication by Socrates, Plato and Aristotle whose
Rhetoric book on the art of persuasion
is still impressive to date. Today a truthful communication plan plays a major role in P.R.! In our modern
society social media has an even
greater impact due to the quantum speed
of its spread. Branding is a quality
one cannot deny as loyalty to a
brand becomes easier to adopt. Your Media story
displays the stability of the brand as well as its attractive nature as a focus builder. Relationships and manners become the optimal effort to catch the
attention of the public. Finally persistence
in dealing with rejection to change the public perception of your image reputation can definitely lead to a
successful path.
Conclusion: Truthful and persuasive Information communication ascertains
your social interaction with the
public in a charismatic attractive and pleasant
way. Market positioning of your
business is the starting point to mapping
your ‘modus operandi’ for rocketing
on the P.R. path with ease. Press
releases and news, extensive interviews and debates, social media and interaction
under the code of ethic and transparency, display a showcase of your professionalism level and persistent need for success. This rhetoric code and art of P.R. instill
change and acceptance. It ascertains the public perception of your business and is the key to your Public Relation success.
This article is written by
Lilia De Bechara
Independent Agent in
Marketing - Public Relations - Market Research - Business Development
This article solely represents Lilia’s opinions based on her marketing
experience since 1995
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LILIA GLOBAL MARKETING
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LILIA GLOBAL MARKETING
